Sara White Hall joined the Alliance in August 2011, bringing with her sixteen years of experience in instructional technology policy, practice, and association management. As director of the Alliance’s Center for Secondary School Digital Learning and Policy, Ms. Hall coordinates and collaborates with national and regional nonprofit partners and corporate leaders to implement the goals of the Center.

Before joining the Alliance, Ms. Hall was deputy director of the State Educational Technology Directors Association (SETDA), a national member association that represents the interests of the educational technology leadership of state education agencies in all fifty states, the District of Columbia, and the Bureau of Indian Affairs. While at SETDA, Ms. Hall worked with members and corporate partners to ensure that meaningful technology innovations with broad potential for systemic improvements and cost-savings in teaching, learning, and leadership increase student achievement and improve K–12 learning outcomes. She also oversaw the development of conferences, publications, and strategies covering topics including systemic reform, professional development approaches, changing teaching practices for student achievement through personalize learning, online learning, assessment trends, and readiness, STEM as well as broadband access for all.

Ms. Hall’s background includes building strong relationships with technology companies and educational technology policy organizations. Prior to working at SETDA, she was director of membership and marketing at the Software Publishers Association, now known as SIIA. While there, she was instrumental in expanding the Codie Awards program to include core-curriculum and supplemental educational software titles categories and developed a program to help teachers learn to use the internet in their classroom instruction called CyberSurfari.org. This program grew into a separate 501(c)(3) educational organization called the Children’s Web Surfing Alliance that implemented a free Internet treasure hunt for teachers, students, and parents. The program boasted more than 150,000 registered players from 129 countries.

Ms. Hall holds a bachelor’s degree in political science from the George Washington University.